September 14, 2016

Kodoji Press at THE NY ART BOOK FAIR booth D01

Kodoji Press at
September 15 – 18, 2016
MoMA PS1, booth D01
Preview Thursday, September 15, 6 pm – 9 pm
Friday  1 pm – 7 pm
Saturday 11 am – 9 pm
Sunday  11 am – 7 pm
Dear friends and book lovers! Come, come—by buy and join us for a book launch of FG ARTIST SERVICE GROUP by Florian Graf! Along with this beautiful book, designed by Atlas Studio, there will be also other new and recent publications, another edition by Taisuke Koyama and a poster series by Guadalupe Ruiz including her self printed and self published artist book. Furthermore we have a special guests, artist Esther Levine with her perfect bike tote.

Looking forward to seeing you all there and THANK YOU to everyone at Printed Matter!

Florian Graf sets out his stall with
With wry humour his book alphabetically catalogues services
an artist can provide, from Activist to Visionary.
Art for art's sake is a nonsense when there are bills to pay!

Texts by Florian Graf, English, 15 × 22 cm, 120 pages
65 color and 8 black & white plates, hardcover with dust jacket
Kodoji Press, Baden 2016, ISBN 978–3–03747–076–3
Retail price USD 23,00  order here

Today artists’ work is often commissioned, rendering artists part of a service industry. Art for art’s sake is a nonsense when there are bills to pay; an artist is only emancipated if they can sell what they want to do. As art becomes increasingly dematerialised, the artist has to work harder to justify their role and their activities.‘FG Artist Service Group’ clarifies a 21st century artist’s position by listing more than 50 different stances that Graf, as artist, may adopt. It provides an explanation for otherwise intangible and mysterious activities and defines the value an artist adds, suggesting how they might complement a community or company. The gamble of the art commissioner’s role is much reduced when they can anticipate—or choose—how the artist will react to their circumstances. Commissioners can also gauge how much risk they are willing to accept or how much disruption they desire in their everyday lives. Do you want a ‘painter’ who will reliably produce a painting a year, an inspirational ‘conceptual engineer’ or a naughty ‘diabolist’? The choice is yours!

Graf’s catalogue chimes with contemporary corporate and governmental milieus. Nonetheless, his timely book takes a long view of the artist in society, borrowing precedents and inspiration dating back several centuries. The ‘court jester’ offers the buyer ‘cabaret rationale,’ while the ‘ornamental hermit’ can grace a park or garden as they did some of Georgian England’s great estates.

‘FG Artist Service Group’ quantifies an artist’s immaterial value. Graf is business savvy—if the artist does not know their worth, who will? The artist as chameleon refuses to be consumed by the market, but defines its course. He reframes the question of what role we want artists to have and how much we are willing to pay in return.
Florian Graf (b. 1980, Basel) trained as an architect at the ETH before studying art. He has a MFA from the Edinburgh College of Art and was a Fulbright Fellow at the School of the Art Institute of Chicago. His work, which deals with the psychological and emotional relationships between people and their architectural surroundings, has been shown throughout Europe and North America, including solo exhibitions at the Kunst Halle Sankt Gallen, the Zepplin Museum Friedrichshafen, La Rada in Locarno and the Krasnoyarsk Museum Center. In the summer of 2016 Graf’s Floating Folly, a sculptural performance, travelled from Basel to Rotterdam on the River Rhine.

Meet us next at
Newton Foundation, Jebenstr. 2, 10623 Berlin, September 30 – Oktober 2, 2016
Beaux-arts de Paris, November 10–13, 2016


Kodoji Press, Bruggerstrasse 37D, 5400 Baden, Switzerland