November 14, 2015


As a professional creative, you will regularly be tasked with taking the ideas of others and forming them into something worth paying attention to. In a perfect world, all of our design briefs would be naturally interesting. In reality though, we do lots of work for less-than-riveting businesses and products. Banks. Insurance companies. Industry. Lawyers. How, you might ask, am I supposed to work with this? Am I a magician?
Just remember that it is part of your job to dig into a topic and discover the magic that is there. Nearly anything can be made interesting. It's up to you to do the hard work of figuring out how.