Mobile video consumption is growing rapidly and providing advertisers with a way to reach consumers when they are paying attention.
to which - and I may be projecting here - my assumption is that our author actually means that mobile video consumption now offers a suite of shitty products where you can *interrupt* consumers and hopefully guarantee better attention. This is pretty much reinforced in the second excerpt, where the author describes mobile video viewers as a "captive" audience, in a sign that the ad industry - in this case, and by extension, views endorsed by The One Club - isn't really interested in moving away from an interruptive model and instead is thankful that finally someone is able to deliver back to them the literally captive audience they had in the golden days of only n broadcast channels and literally fuck-else to do than watch bad tv and the ads in between them.
Mobile video viewers are what you might call a "captive" audience. When TV commercials begin, people look down at their phones. On the bus or subway, people focus on their digital screens instead of the ads passing by in the cityscape. When radio ads begin, people change the station. However, when people are already looking at their smartphone, nothing is going to distract them. Use mobile video ads to take advantage of this undivided attention.
Me: @theresumator hey, is it possible to configure your product to blind candidate names? Would really help when trying to be non-discriminatory
theresumator: @hondanhon No, we don't have the ability to "hide" candidate info.
Me: @theresumator Any plans to?
theresumator: @hondanhon Not at this time. But you are welcome to submit feedback and suggest a feature request.
This is, of course, for those of you old enough to remember training sessions delivered on VHS tape in the mid late 90s, where as the instructor I would pause the tape and ask the audience if they had spotted the mistake that TheResumator had made. Because, my next tweet:
Me: @theresumator But I just gave you feedback and submitted a feature request.
makes that pretty clear!
Look, it's not like I subscribe to some sort of weird customer entitlement thing, and it's also not clear if TheResumator knew that I was an existing customer (or that the organisation I work for is a customer), and I definitely don't want to get sidetracked into some weird black hole of talking about stupendously out-of-proportion customer entitlement issues. But. The thing that I'm getting my head around here is that literally the simplest thing to do would've been to log this as a piece of feedback and a feature request internally, say, "hey, thanks for that! We'll let our developers know" and hey, I don't have anything to write about for a newsletter episode. But instead, we get this!
I mean, a) steady on, no need to use my Twitter handle twice there, just the once will make sure that it gets to me, and b) I'm not Don (an aside: this happens to me a lot in America and even happens when people have *typed in my email address and domain name* so I literally have no idea what's going on there) c) as a Brit, I find it hard to deal on an emotional level with URLs that contain the word "success". because honestly, so eager, and d) let's just go into this.
Theresumator: @hondanhon @hondanhon [sic] Hi Don [sic], please submit your feedback and feature request here: success.theresumator.com/s/
Me: @TheResumator is there a reason why I have to give you feedback twice? Do you understand you're making a customer do more work? 
So, I suppose if I can try and wrap this whole sorry tweet exchange up on a positive or actionable note, it's that: (user story hat on) as-a-user, I wanted to provide feedback to the provider of a service I was using so that I could potentially see that service improve. As-a-user, I didn't give two shits about what communication platform I used to provide that feedback, and used the one that was closest to hand. The mistake on Theresumator's part appears to be - again, looking at the evidence as to how they describe and both use their Twitter account - is that it's pretty much an outbound broadcast marketing channel, and only rarely a conversational one, and in the light of the interaction I had with them, one where whoever was running "social" had nothing to do with "customer service" to which, well, hello silos.
Theresumator: I will have a customer service rep submit this. For the future, this is where you can submit feedback: success.theresumator.com/s/